Tata Motors ropes in Lionel Messi as global brand ambassador

 

Tata Motors has roped in soccer superstar Lionel Messi as global brand ambassador for its passenger vehicles portfolio.

The company has signed-up the four-time winner of the best football player of the world award and Argentine captain Messi as global brand ambassador to promote and endorse passenger vehicles, globally, Tata Motors said Monday Nov 02,2015

"The idea is to engage with young people and we found that football and Messi had a lot of connect with the youth," Tata Motors President, Passenger Vehicle Business Unit Mayank Pareek told