India’s ODI cricket captain Mahendra Singh Dhoni has
bagged his first endorsement deal outside the country, signing up to be
the brand ambassador of Dubai-based hospitality and event management
company Grand Midwest Group for three years.
“It is
announced today that Dubai-based premium hospitality & event
management company Grand Midwest Group has signed a three-year
multi-million dollar deal with MS Dhoni as its official brand
ambassador,” a press release stated.
Established by UAE businessman Zafar Shah Khan, the Grand Midwest Group owns hotel properties in Dubai, UK and Ireland.
The company also has interests in the entertainment business in India and currently owns a local cricket team in the UAE.
The group’s event management arm — GM Sports — was recently in the news
for announcing the launch of a Twenty20 international cricket
tournament called the Masters Champions League (MCL), which is scheduled
to be played starting end of January next year.
“This is my first endorsement deal outside India and I would like to
take this opportunity to thank
Grand Midwest Group for welcoming me to
the UAE. It’s a company and a brand that resonates well with me and I
look forward to working with them,” said Dhoni.
“Grand Midwest Group is immensely proud to associate with one of the
world’s most iconic cricket stars, MS Dhoni. What he has achieved is so
impressive and we could not wish for a better sportsman to represent our
brand,” added Shah.
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