Patanajali Ayurved, the FMCG venture promoted by yoga
guru Baba Ramdev, on Monday Nov 16,2015 launched noodles aiming to take on Nestle’s
Maggi, which has returned to the market after a five-month ban.
Patanajali has priced its noodles of 70 gram pack at Rs 15, claiming it to be cheaper from competitors.
Priced at ₹15 for 70 gms, the company’s atta instant noodles are cheaper and healthier with higher percentage of wholesome wheat and are made from rice bran oil and a tastemaker made of dehydrated vegetables and ayurvedic ingredients
Priced at ₹15 for 70 gms, the company’s atta instant noodles are cheaper and healthier with higher percentage of wholesome wheat and are made from rice bran oil and a tastemaker made of dehydrated vegetables and ayurvedic ingredients
The
venture plans to set up six manufacturing plants for ‘Patanjali Atta
Noodles’ to add to the existing unit based in Haridwar as looks to cater
to more states.
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