It took just 5 minutes for 60,000 welcome kits of Maggi to be sold out
on Snapdeal as consumers thronged the e-commerce platform to lap up
their 2-minute instant noodles.
Earlier this week, Snapdeal had announced that it will sell Nestle’s
Maggi via a unique “flash sale model” as the noodles brand made a
comeback after a gap of five months.
Maggi was banned after it was allegedly found to have lead content beyond permissible limits.
While registrations for Maggi’s welcome kit (containing 12 packs of
Maggi, a 2016 Maggi calendar, a
Maggi fridge magnet, Maggi post cards
and a ‘Welcome Back’ letter) opened up on November 9, the Snapdeal’s
sale began on Thursday Nov 12,2015
“Snapdeal sold out the first batch of 60,000 Maggi Welcome Kits within 5
minutes of Maggi Flash Sale going live today. "There has been much
anticipation for the return of one of India's favourite brands and we
have witnessed a phenomenal response to this sale from customers across
the country,” Snapdeal Senior Vice President (Partnerships and Strategic
initiatives) Tony Navin said.
Flash sales or deal-of-the-day is an e-commerce business model in which a
website offers a single product for sale for a limited period of time.
Potential customers have to register to avail the deal.
A new batch of Maggi Welcome Kits will be on sale from November 16,2015
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