US online retail giant Amazon has launched its Prime Music subscription
service in India as it pushes to capture a larger chunk of the
fast-growing content streaming market in the country.
The service will be available to customers who subscribe to its Prime
programme in India at no additional cost and can be accessed via apps on
Android, iOS, the web and on Amazon's Fire TV Stick and Echo devices.
Customers of Amazon's Echo devices have got a taste of Prime Music since their launch here, but now it is being rolled out to everyone
Amazon will take on other streaming services such as Gaana, Wynk and even Apple Music in India. The service is paid owing to the annual Rs 999 subscription cost for Prime, but is being perceived as one of the most economical options considering it includes access to Prime Video as well as free expedited deliveries for products they buy on Amazon.
Amazon announced the launch of the service in a press release on Wednesday Feb 28,2018 , a few hours after it went live for users in the country.
The app’s listing on the Play Store reads that the service will offer music across 12 languages - English, Hindi, Punjabi, Tamil, Telugu, Marathi, Bengali, Malayalam, Kannada, Bhojpuri, Gujarati and Rajasthani.
Amazon will take on other streaming services such as Gaana, Wynk and even Apple Music in India. The service is paid owing to the annual Rs 999 subscription cost for Prime, but is being perceived as one of the most economical options considering it includes access to Prime Video as well as free expedited deliveries for products they buy on Amazon.
Amazon announced the launch of the service in a press release on Wednesday Feb 28,2018 , a few hours after it went live for users in the country.
The app’s listing on the Play Store reads that the service will offer music across 12 languages - English, Hindi, Punjabi, Tamil, Telugu, Marathi, Bengali, Malayalam, Kannada, Bhojpuri, Gujarati and Rajasthani.
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