2016 IFA in Berlin,Germany September 02-07,2016

The annual IFA show, which began as an exhibition on the new medium of radio more than 90 years ago, is today a massive showcase for consumers to touch and feel the latest in technological innovations.

Over six days from Friday Sep 02,2016, tech giants will be seeking to grab consumers' attention with novelties as diverse as the latest in high definition resolution television screens to 3D printers to fitness gadgets.

 Being the last major show before Christmas, it has a large influence over the critical European holiday gift giving season.

Smartphones and tablets have in recent years dominated the headlines at the show, but faced with a maturing market, manufacturers are struggling to find new innovations to persuade consumers to swap their already fancy phone with an even fancier one.

 But virtual reality and augmented reality may be the next cash cow.

Virtual and augmented reality gadgets are expected to hog the limelight at Berlin's mega consumer electronics show IFA this week, as Pokemon Go gave a tantalising preview of the appetite for reality-altering technologies.

VR headsets and cameras will jostle for attention, while analysts expect smartphone makers to also unveil new models compatible with the latest in such technologies