PETA has
sparked outrage after launching a controversial new billboard campaign
featuring a child smoking in an attempt to raise awareness of
cancer-causing meats.
The
poster shows a boy aged around two or three years old lying on his
stomach, reading a book, while holding a smouldering Havana-style cigar.
It
urges people to 'Go Vegan!' and reads: 'You Wouldn't Let Your Child
Smoke. Like Smoking, Eating Bacon, Sausages and Other Processed Meats Is
Linked to Cancer'
The
billboard has been put up on Burley Street in Leeds, West Yorkshire,
just days after the World Health Organisation (WHO) released a report
listing processed meats, such as sausages and bacon, as a cancer threat.
The
report said eating as little as 50 grams of processed meat a day -
around one sausage or two slices of bacon - raises the risk of
developing bowel cancer by 18 %
It classified
processed meat as carcinogenic alongside arsenic and asbestos, with
global health chiefs warning it was as big a cancer threat as
cigarettes.
The
billboard came in for criticism on social media, with one Twitter user,
Jennifer Lane, posting: 'I support PETA and I am against cruelty and
abuse towards animals. But this is just b******* and over the top.'
Steven
Conrads added: 'People will not respond well to misleading signs, esp
[sic] when the science is lousy. Emphasis better placed on the ethical
appeal.'
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