India's first 2-in-1 channel - NDTV Prime and NDTV Profit launched Sunday March 16,2014

 

 

 NDTV launched India’s first 2-in-1 channel – NDTV Profit and NDTV Prime – on Sunday, March 16, in Mumbai

 

India's first 2-in-1 channel - NDTV Prime and NDTV Profit. The channel will have live market coverage between 9am and 5pm on weekdays, followed by infotainment and entertainment shows 5pm onwards.

The concept is simple. NDTV Profit, along with NSE, will show the big business and stock market news and analyses on weekdays from 9 AM to 5 PM. 

After this, it would switch to NDTV Prime, a youth oriented channel which will feature shows on cars, technology, comedy and more. 

 

NDTV Prime has been brought in with association by Micromax. Targeting the 25+ urban male, NDTV Prime will have specific bands to entertain including technology, auto, property, education & careers, entertainment and comedy

Dr Prannoy Roy, Co-Chairperson, NDTV, said, “This is perhaps one of the most creatively exciting new ventures NDTV has launched, with so many ‘firsts’ for television in India. The reactions so far from advertisers and sponsors have been very, very positive. This new concept, with two prime times, changes many of the traditional views on what primetime viewership is all about.”

Roy added, “The idea was two primetime channels – entertainment at night and business in the morning. We have been working on this idea for two years or so. And we already have sponsors on board, some for one year, some for two, etc.”