With political parties using social networking sites
such as Twitter and Facebook in a big way for campaigning in Lok Sabha
polls, Election Commission of India(ECI) has issued detailed guidelines for political
advertisements on such platforms that include obtaining certification
for contents before putting them in public domain.
The
Election Commission of India(ECI)has also asked the social networking sites to
maintain expenditure incurred by the political parties and individual
candidates on advertisements so that they can be produced to the
Commission when requested for.
In separate letters to
major social networking sites on Tuesday, the ECI directed them
to ensure that the content displayed by them during the electoral
process was not “unlawful or malicious or violative of the model code of
conduct.”
Director in ECI Dhirender Ojha said the
directive of the Commission will be applicable to a range of
internet-based social media which include Twitter, YouTube, Facebook and
Wikipedia.
“We have told the social networking sites
to take pre-certification from Media Certification and Monitoring
Committees at district and State levels,” he said while addressing a
workshop on media’s role in the electoral process.
The ECI has already issued directions for providing details of
social media accounts by the candidates while filing their nominations.
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