BJP launches campaign with punchline 'Abki Baar, Modi Sarkar'

The Bharatiya Janata Party(BJP) has officially launched its 2014 campaign.

 The BJP has borrowed from its 1998 campaign 'Abki Bari Atal Bihari' and the party slogan for 2014 will be 'Abki Baar, Modi Sarkar'.

This will be the BJP punchline for the elections 2014. The billboards with this punchline are being put up across the country.

The campaign has been chalked out by admen Piyush Pandey, Prasoon Joshi and Sam Balsara.