Amazon launches grocery delivery app in Bangalore,Karnataka,India Wednesday February 03,2016

 

Amazon on Wednesday February 03,2016 launched a grocery delivery app for customers in the city, taking domestic players such as Grofers,LocalBanya and PepperTap  head on

The app, Amazon Now, will provide shoppers access to over 6,000 everyday essential items from local kirana stores and other grocery retail chains like BigBazaar, Reliance Fresh, Bharat Petroleum In & Out, Godrej Nature's Basket and Food World.

Customers can have the products delivered to their doorstep within 2 hours or at a pre-scheduled time, Amazon said

"We are encouraged by the learnings from Kirana Now - a pilot that we started last year in Bangalore to enable customers to shop for their everyday essentials from the ecosystem of their local stores and get them delivered within two-four hours," Amazon India Vice President Category Management Samir Kumar said. Amazon has also enabled with two new delivery services -Express Delivery (two hours) and Scheduled Delivery offering.

The launch comes at a time when grocery delivery start-ups like Grofers and PepperTap are either shutting operations in certain cities or re-working on expansion plans to optimise costs