Apple won a deal with pop star Taylor Swift to exclusively release a
concert video of her recent world tour through its music streaming
service, Apple Music, the company and singer said on Sunday Dec 13,2015
Taylor Swift, who celebrated her 26th birthday on Sunday, tweeted a trailer for the 1989 World Tour Live
concert video and said:
"Thank you so much for all the birthday wishes. I have a little surprise for you."
The video will air on December 20,2015
Taylor Swift also tweeted that an interview discussing the video would be broadcast at 9 AM PST (1700 GMT) on Monday on Beats 1, Apple's radio station. Apple officials were not immediately available for comment.
"It sounds like a very, very significant win for Apple," said John Jackson, an analyst at market research firm IDC in Boston. "It's on the order of a coup for Apple inasmuch as we all know that Apple is late to this party and the competition is fierce, the market is heavily subscribed with services."
Taylor Swift's decision came after she pulled her entire catalog of music from Spotify in November 2014 and refused to offer 1989 on streaming services, saying the business had shrunk the numbers of paid album sales drastically
"Thank you so much for all the birthday wishes. I have a little surprise for you."
The video will air on December 20,2015
Taylor Swift also tweeted that an interview discussing the video would be broadcast at 9 AM PST (1700 GMT) on Monday on Beats 1, Apple's radio station. Apple officials were not immediately available for comment.
"It sounds like a very, very significant win for Apple," said John Jackson, an analyst at market research firm IDC in Boston. "It's on the order of a coup for Apple inasmuch as we all know that Apple is late to this party and the competition is fierce, the market is heavily subscribed with services."
Thank you so much for all the birthday wishes. I have a little surprise for you.
#1989WorldTourLIVE @applemusic
https://t.co/actZbWBt4R
— Taylor Swift (@taylorswift13) December 13, 2015
Taylor Swift's decision came after she pulled her entire catalog of music from Spotify in November 2014 and refused to offer 1989 on streaming services, saying the business had shrunk the numbers of paid album sales drastically

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