"The rollout has begun today. It has been a challenging period for the Nestle Organisation, and therefore, there is a feeling of satisfaction at bringing back Maggi noodles to the market," Nestle India said today.
The company said that the noodles brand will not be available in 8 States that have banned its sale.
"Most states do not have a ban on sale of Maggi noodles. For states where specific directions are required, we are engaging with them," it said
Note
In June 2015, the FSSAI had banned Maggi noodle product saying it was "unsafe and hazardous" for consumption after finding lead levels beyond permissible limits. The company had withdrawn the instant noodle brand from the market.
Nestle India, which took a hit of Rs 450 crore, including destroying over 30,000 tonnes of the instant noodles since June when it was banned because of alleged excessive lead content, had stated that it would continue with the existing formula of the product and would not change the ingredients.
The Consumer Affairs Ministry had also filed a class action suit against Nestle India seeking about Rs 640 crore in damages for alleged unfair trade practices, false labeling and misleading advertisements.
It was for the first time that the ministry dragged a company to the National Consumer Disputes Redressal Commission (NCDRC) using a provision in the nearly three-decade-old Consumer Protection Act.
Nestle India on November 04,2015 declared that the newly manufactured Maggi Noodles have been found safe in all the government laboratories
No comments:
Post a Comment