Maruti Suzuki Launches 'Nexa' Outlets Thursday July 23,2015

 

India's largest carmaker Maruti Suzuki India (MSI) launched retail outlets under Nexa brand to sell premium products, as the company looks to further consolidate its position in the domestic market.

“Based on the vision to sell two million vehicles annually by 2020, we are starting various initiatives. Nexa outlet is one such step lined up in that direction,” MSI Managing Director and CEO Kenichi Ayukawa told.

The mission of Nexa is to offer innovative value and direction, so that the company can adequately respond to the new segments of Indian customers, he said.

The company’s upcoming S-Cross model would be the first product to be sold from Nexa outlets.

Nearly 100 Nexa showrooms will come up across the country over the next six-eight months