Australia's iconic underwear label Bonds celebrates its 100th anniversary

Most Australians grew up wearing them. 

As it celebrates its 100th anniversary, iconic underwear label Bonds invited a host of its former ambassadors back to model in a special birthday photoshoot.

Home grown supermodel Miranda Kerr leads the pack, looking as fit and fabulous as ever in a black bra and high-waisted cottontails.

The 31-year-old flaunts her famously trim and lean physique as she poses, hand on hip, with bright red lips and nails popping against her all-black underwear. 

Miranda Kerr is joined by (L-R) Ruby Rose, Kelly Gale, Samara Weaving, Rachael Taylor, Elyse Taylor, Jack Vanderhart, and Sarah Stephens in Bonds 100th anniversary campaign shoot

Miranda Kerr first modelled for Bonds in 2003, before making her name globally as a Victoria's Secret Angel

 

Kelly Gale was the brand's most recent ambassador in 2014

 

100 YEARS OF BONDS - HISTORY OF AN ICONIC AUSTRALIAN BRAND 

1915 - Bonds is formed by George Bond

1917 - We begin manufacturing at our Redfern pilot plant

1918 - We move to Mallett St, Camperdown

1920 - Bonds start producing the Men’s Athletic Singlet, otherwise known as the iconic Chesty

1921 - ‘Bonds’ is officially trademarked

1923 - Our Wentworthville Spinning Mills are established

1928 - Bonds Industries Ltd is formed

1932 - We start producing the Bonds Baby Vest

1938 - Our Men’s Athletic Singlet is remarked as the Bonds Chesty

1955 - Bonds starts making the Bonds Cottontails Full Brief

1962 - Bonds develops its first Baby Wondersuit

1964 - We become an official Olympic sponsor

1966 - The ‘Keenies’ , our first Hipster brief, is developed

1972 - The 100 Millionth Chesty is sold

1984 - Our iconic ‘It’s Gotta Be Bonds’ advertising campaign is launched

1987 - Pacific Dunlop purchases Bonds

1990 - The Chesty clocks up 250 million sales

1991 - Bonds produce the Bonds Bodysuit

1999 - Our Hipsters are relaunched

2000 - We provide the uniforms for the Sydney Olympic volunteers

2001 - Bonds Bras are launched

2001 - Sarah Murdoch becomes a Bonds Ambassador

2002 - Pat Rafter becomes a Bonds Ambassador

2003 - The Female Chesty is introduced

2004 - Our Hoodie is born

2008 - Our dance and performance TV ads hit the screens

2011 - We open our Bonds Online shop

2011 - Rachael Taylor becomes a Bonds Ambassador

2012 - We begin delivering to New Zealand, Canada, United States, Singapore, Hong Kong SAR China and the United Kingdom

2012 - Our very own Bonds Stores launches

2013 - We open our first Bonds Kids’ Store