Prime Minister Narendra Modi launch 'Swachh Bharat Mission' Thursday Oct 02,2014

 

Prime Minister Narendra Modi on Thursday appealed to people to dedicate 100 hours a year towards cleanliness, and as a part of which he also invited Bollywood stars Salman, Priyanka Chopra and Kamal Haasan to help clean public places.
 

Bollywood superstar Salman Khan has accepted Prime Minister Narendra Modi’s ‘Swachh Bharat’ challenge to clean public places

Priyanka Chopra also showed her support for the cause on Thursday by tweeting, “I humbly accept respected Prime Minster Narendra Modiji’s challenge. This is an idea that is long overdue CleanIndiaCampaign.

  



Swachh Bharat Mission



Prime Minister Narendra Modi wields the broom at the Mandir Marg police station in New Delhi on Thursday
 

The first phase of the campaign, which will run till Diwali, will endeavour to turn it into a mass movement, requiring not just toilets but also a change in the behaviour and mindsets of the people. As per estimates prepared by the Ministries of Urban Development and Rural 

Development, Rs. 2 lakh crore will be spent on the Mission over the next five years.

While Union Rural Development Minister Nitin Gadkari said the bulk — Rs.1.34 lakh crore — would be ploughed into rural areas, Urban Development Minister M. Venkaiah Naidu said the urban component would cost Rs. 62,009 crore.

The Centre is hoping that the States will pick up 25 per cent of the tab and corporates will dole out generously through their Corporate Social Responsibility (CSR) corpus for the national endeavour. Other key components of the campaign include eradication of manual scavenging, solid waste management and ‘converting waste into wealth’.