Kate Upton replaces Katie Holmes as the face of Bobbi Brown

Back in March 2014 it was revealed that supermodel Kate Upton would be taking over the reigns from Katie Holmes as the face of Bobbi Brown.

 Bobbi Brown announced Kate as its new ambassador via Instagram in March writing: 'Proud to announce @KateUpton as the new face of Bobbi Brown - a beautiful, confident, empowered woman.'

And now, the curvy Vogue cover girl's first campaign for the beauty giant has been unveiled in all its beachy glory.

Kate Upton(22) is the face of the new Surf and Sand collection, which is inspired by Bobbi’s favourite holiday destination.

The collection launches in July 2014 and is priced between £18 - £48. 

Kate Upton  showcases the new collection's new range of colours, which include sandy neutrals, surfy blues and sunset pinks.