Nuts, Men's Weekly Magazine to close

Nuts, the men’s weekly perhaps most famous for its rivalry with Zoo, is to close, the publisher has announced. The magazine, which was launched in 2004, attracted huge initial circulation figures as did that of its competitor, published by Bauer Media

Nuts was often criticised for its sexist portrayal of women, with detractors suggesting the publication was better homed on the top shelf next to the pornography. Sales began to drop off for both magazines after 2007, with Nuts posting figures as low as 53,000 in 2013, their decline no doubt ensured by the increasing abundance of sexual content available on the web. 

Nuts helped launch (or sustain) the career of a number of British female celebrities during its early years, most notably Abi Titmuss, who often appeared on the magazine's cover, while for many female contestants the door out of the Big Brother house usually led to a shoot for the magazine's pages, invariably via a lingerie shop.