Amazon launches first online shopping site in India -Wednesday June 5,2013

Online retailer Amazon has launched its first shopping website in India - Amazon.in

Since India does not allow foreign direct investment (FDI) in direct online retail, the marketplace model is the easiest way for companies such as Amazon, which already has a presence in India with the price comparison site Junglee.com, to get access to a fast-growing market

The company took its first steps into the Indian market in February 2012 when it launched Junglee.com, a site which allowed customers to compare prices online but not purchase items directly.

It will initially only sell books, films and TV shows but plans to offer mobile phones and cameras within weeks.