Spanish clothing brand, Desigual Harajuku store, held its "semi-naked party," the first in Asia in Tokyo,Japan
Barcelona-based retailer Desigual got Japanese shoppers to strip down to
the bare essentials with the promise of free clothes as part of a
promotional gimmick on Saturday. The “semi-naked party” gave way to 100
brave shoppers who wore swimsuits and underwear while browsing at the
company’s flagship store in Tokyo,Japan
The first 100 customers, who threw off their bathrobes once the signal
was given, were admitted to the event, which started at 10AM. The men
and women, aged 18 years and above of course, were given free reign
around the three-storey shop. They were allowed to take two items each,
one top and one bottom
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