To counter competitors, state-run BSNL on Wednesday Aug 24,2016 announced a national unlimited 3G mobile data plan for Rs. 1,099 and doubled the data usage limit in some existing plans.
"Due to improvement in network, BSNL has been gaining customers. We are now first in the industry to offer unlimited 3G plan for Rs. 1,099 without reduction in speed. This will rejoice our customers and help them experience improved BSNL networks," BSNL Chairman and Managing Director Anupam Shrivastava said.
BSNL added most number of subscribers in April 2016 for a third month in a row, as per data released by telecom regulator TRAI
Growth in mobile segment in April was led by BSNL which added 11.39 lakh subscribers followed by Bharti Airtel (9.78 lakh), Aircel (5.72 lakh), Reliance Communications (1.1 lakh), Vodafone (46,600), Quadrant (Videocon group firm - 25,012) and MTNL (11,591).
To counter private telecom operators' strategy of slashing data rates by up to 67 per cent, BSNL has doubled data usage in Rs. 549 plan for 3G service to 10 GB from 5 GB.
"The plan has validity of 30 days and is equivalent to 100 per cent increase in data benefits to subscribers," Mr Shrivastava said.
BSNL has doubled 3G data usage in Rs. 156 plan to 2 GB which will be valid for 10 days.
Note
In July 2016, private telecom majors -- Bharti Airtel, Vodafone and Idea Cellular -- increased data usage limit in some of their 3G/4G plans by up to 67 per cent to counter threat from Reliance Jio which is offering 90 days free unlimited data and phone call service.
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