Goa, which is known primarily for being a tourism hub and attracts over 7 lakh tourists in a year, also ends up generating a lot of waste from these tourists littering the beaches.
In an initiative to go green, conceived by Drishti Marine, and the department of state tourism industry in Goa, the new initiative lets you exchange garbage from the beach for a beer.
The price of one beer costs ten beer bottle caps or twenty used cigarette butts, and you can exchange them at a Goan beach. After the initiative was kicked off on January 30,2019 Zansibar on Baga Beach became one of the first waste-shacks to start this exchange.
"The waste bar is a win-win concept. It is positive for the venue as it is a positive event that attracts a crowd. You get very happy customers as they feel they contribute to the society and get a free drink for it. And for brands, it helps in positioning," Noreen van Holstein, who conceptualised the campaign along with Drishti Marine, told
And it's not just cigarette butts and bottle caps - used plastic straws will also get you a cocktail or a chilled beer. More 'waste bars' are scheduled to open in the next few months.
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