Believe it or not, the TVS Scooty was first conceptualised in 1994.
Initially, it was meant for both men and women but it took TVS no longer
than a couple of years to realise that the scooter was being purchased
by more women than men. In 1996, the Scooty was repositioned as a
product meant for women despite the fact that the male riders dominated
the market. Slowly and steadily, the bet returned the dividends in a way
that no one could have imagined. Today, scooters which are targeted at
female riders are referred to as a “Scooty” in general.
This went on to such an extent that the TVS Scooty went on to become the mode of travel for Asin in Ghajini, for Genelia D’Souza in Chance Pe Dance and Ayesha Takia in the Bollywood film Sunday. Even Ranbir Kapoor used the TVS Scooty to get around in the film Rocket Singh. The TVS Scooty even gave birth to a reality show on MTV called “Scooty Teen Diva”. How many scooters can boast of that?
This went on to such an extent that the TVS Scooty went on to become the mode of travel for Asin in Ghajini, for Genelia D’Souza in Chance Pe Dance and Ayesha Takia in the Bollywood film Sunday. Even Ranbir Kapoor used the TVS Scooty to get around in the film Rocket Singh. The TVS Scooty even gave birth to a reality show on MTV called “Scooty Teen Diva”. How many scooters can boast of that?
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