Coca-Cola launched its first ever alcoholic drink on Monday May 28,2018 in Japan -- a
fizzy, lemon-flavoured concoction laced with spirits that seeks to
capitalise on the growing popularity of "chuhai" alcopops enjoyed
especially by young women.
Although the US firm dabbled in the wine business in the 1970s, the experiment in Japan is "unique" in the company's 125-year history, said Coca-Cola Japan president Jorge Garduno.
From Monday, three new "Lemon-Do" drinks -- containing three, five and seven percent alcohol -- will be available in the southern Kyushu region of Japan.
A 350-millilitre can will set you back 150 yen ($1.40).
"This is a pilot project in the region which has a sizable market," Masaki Iida, spokesman for Coca-Cola's Japanese unit, told
Although the US firm dabbled in the wine business in the 1970s, the experiment in Japan is "unique" in the company's 125-year history, said Coca-Cola Japan president Jorge Garduno.
From Monday, three new "Lemon-Do" drinks -- containing three, five and seven percent alcohol -- will be available in the southern Kyushu region of Japan.
A 350-millilitre can will set you back 150 yen ($1.40).
"This is a pilot project in the region which has a sizable market," Masaki Iida, spokesman for Coca-Cola's Japanese unit, told
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