World record set in Toronto for largest crowd dressed as Albert Einstein Tuesday March 28,2017

Children dressed as Albert Einstein take part in the successful Guinness World Record attempt, which also kicked off "The Next Einstein" online competition. Rami Kleinmann, president of the Einstein Legacy Project, says the competition encourages people to “use their imaginations, share their ideas and improve the world.”

The group of 404 people set a Guinness World Record for the “largest gathering of people dressed as Albert Einstein” on Tuesday, beating the previous record by 99. Chants erupted when news broke that the group succeeded, with white wigs getting tossed in the air in jubilation.

But Tuesday’s event was about more than setting a record – it also marked the start of “the Next Einstein,” an online competition that offers a $10,000 award for an idea that will “make the world a better place.”