Spotify said on Thursday March 02,2017 it has reached 50 million paid subscribers, growing 25 % in less than six months and extending the Swedish music streaming service's lead over its closest rival, Apple Music
Spotify, one of Europe's most highly valued venture-backed startups, will move its New York office to the World Trade Centre from the Midtown area of Manhattan, adding more than 1,000 new jobs.
Launched in 2008, Spotify had 40 million paid subscribers in September.
Apple , which launched its music service less than two years ago, had about 20 million subscribers in December.
In 2016, Americans used on-demand streaming platforms, such as Spotify, to listen to 431 billion songs, Nielsen said in its U.S. year-end report.
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