Maruti Ciaz to be sold through Nexa outlets from April 01,2017

Maruti Suzuki India (MSIL) on Thursday March 30,2017  said that its mid-size sedan Ciaz will be sold through its premium channel Nexa from April 01,2017

Nexa has 250 outlets across India and covers around 95 per cent of the cities, the company said.

Launched in October 2014, Ciaz is one of the successful models from MSIL, having sold more than 1.50 lakh units cumulatively till the end of February.

“Ciaz, popular for its elegant looks, plus interiors, comfortable and generous cabin, and a leader in mid-size sedan segment, posted 22 per cent growth to nearly 60,000 units during April-February (2016-17). In financial year 2016, 54,233 units of Ciaz were sold,” R S Kalsi, Executive Director, Marketing & Sales, Maruti Suzuki India, told here in a select media briefing.

With Ciaz joining Nexa family, contribution from the premium retail chain is expected to be more than 15 per cent of total sales by the end of 2017-18, he said.

Kalsi also said the existing customers of Ciaz will get the same experience of Nexa customers from now on not only on updates and offers, but also service experiences at workshops.

Ciaz will also be the first car at the Nexa outlets. It will be available in the smart hybrid (SHVS) option and the company will also put ‘Smart Hybrid’ as a new logo in the car instead of ‘SHVS’.

The Ciaz diesel smart hybrid is one of the most fuel efficient diesel cars and by volume, over 60 per cent of its total sales come from smart hybrid, Kalsi added.