TVS Motor pips Hero MotoCorp to become No 2 scooter company

TVS Motor Company Ltd has regained the second position in the Indian scooter market that it lost to Hero MotoCorp about a year ago.

Sustaining volumes even after demonetisation helped TVS Motor in its comeback.In the three months up to January, the company’s scooter sales were 1,88,609 units, down just 3 per cent from 1,94,056 units in the same period a year ago. However, Hero’s scooter sales nearly halved to 1,21,144 units, down 49 per cent from 2,35,465 units.

TVS’ total scooter sales stood at 6,77,172 units for the 10-month period of this fiscal 2016-17, while Hero’s volumes were about 6,58,255 units. A year ago, Hero’s sales were higher by about 742 units.

“The relative impact of demonetisation across players could be a function of the quantum of urban vs rural and the number of days of stock,” Aniruddha Haldar, Vice-President, Marketing-Scooters, TVS Motor, told 

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