Pinterest introduces a new visual search tool – ‘Lens’.
The experimental feature (currently in beta mode) lets users use the camera in their smartphone app and capture real life objects for finding similar ‘ideas’ on the Pinterest app.
Using ‘Lens’, one can capture an image of shoes and see the related styles or ideas for what they would go with. Users can also capture a vegetable or a fruit and get to know all the recipes related to it.
Lens comes as an out of the box visual search tool. A bit similar to Google’s image search, Pinterest takes the idea a step further by simplifying the process (search directly through camera) and adding a variety of search results which are not centric to the picture but related to it
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