With more Indian millennials aggressively migrating to video-on-demand (VOD) platforms to watch premium content, JustWatch -- a Berlin-based start-up -- offers a search engine to help viewers find where to legally watch their favourite movies and television series online.
But, for an international over-the-top (OTT) content player vying to create a space and make it big in the Indian market, providing local content is equally important, said David Croye, Founder and CEO at JustWatch, told
"If an OTT player wants to get big in India, providing Hollywood content alone can only be the start... local content is more important in India than in most other countries," Croye said.
"When we looked at our visitors, we were pretty amazed to see that we already had over 500,000 visits from India. They were mostly coming from search engines and were trying to find where they could watch a movie or TV show online," Croye added.
JustWatch app, which is currently online in 25 countries and has over 25 million users since its launch last year, is available on both Google Playstore and Apple store.
With JustWatch, viewers in India can easily compare the different legal OTT catalogues, such as Netflix, Hotstar, among others, as well as choose which service provider would be best for them.
No comments:
Post a Comment