Dabur India Ltd Saturday Feb 04,2017 announced the launch of a ayurvedic specialist toothpaste in a modern gel format.
The new product, Dabur Red Gel combines traditional wisdom with modern-day science to offer consumers the benefits of ayurveda in contemporary and ready-to-use formats.
“Dabur has always believed in the goodness of ayurveda and has been working towards creating products that offer the same tried and tested benefits of ayurveda, but in modern day convenient formats,” Harkawal Singh, Dabur India Marketing Head-Oral Care, said.
Dabur Red Gel is packed with potent ayurvedic ingredients like Laung, Pudina, Clove Oil, Tomar, and has the refreshing properties of Gel, making it the perfect blend for protection from dental problems while providing long-lasting freshness, he said.
Dabur operates in the toothpaste market with highly differentiated product portfolio covering Dabur Red Paste, Babool and Meswak.
No comments:
Post a Comment