Maruti Suzuki India Ltd (MSIL) on Monday Jan 30,2017 inaugurated its 200th NEXA Showroom in the country at Hyderabad. NEXA, the fastest growing retail channel in India, is now present in 121 cities and has sold over 1.85 lakh vehicles since its inception.
Maruti Suzuki plans to expand the number of NEXA outlets to 250 by end of FY 2016-17. By March 2017, when NEXA completes 20 months of its launch, it expects to sell 2,00,000 units.
One of the important initiatives by Maruti Suzuki in its journey of achieving 2 million sales target in 2020, NEXA has redefined the car purchase experience in India.
At present, the NEXA chain showcases premium cross-over S-Cross, Baleno and IGNIS.
Launched in July 2015, NEXA has enabled the company to attract newer categories of customers while retaining existing customers within the fold.
Inaugurating the 200th NEXA showroom, R S Kalsi, Executive Director (Marketing & Sales), Maruti Suzuki India Ltd said, “Since its launch, NEXA has received an overwhelming response from customers and has done extremely well in its objective of changing the way cars are sold in India. Through NEXA, we offer a unique car buying experience, built on pampering, innovation and technology. With all these initiatives, we are able to attract new categories of customers who were earlier not considering us. We have taken the challenge to create newer segments to fulfil the wishes of our customers.”
“NEXA will continue to create new and unique experiences for its customer beyond selling cars, and forge relationships which last beyond car purchase. NEXA is a response to changing customer needs, expectations and aspirations,” he added.
NEXA marks the first initiative by an automobile company to go beyond selling cars and create a new format of lifestyle experience for the customers.
In doing this, NEXA is creating properties around Fashion, Music and Travel in order to build communities amongst people who share common passion in these genres
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