NDA Government Launches TV Channel to Spread Awareness on Digital Payments

In an attempt to promote digital payments in the country, Ministry of Electronics and IT has introduced 'Digi Dhan Abhiyan' campaign to enable every citizen, small trader and merchant to adopt digital payments in their everyday financial transactions.

The launch of the DigiShala, DD free DTH channel is the first step in this direction through electronic media. DigiShala will impart information and education, especially in rural and semi-urban areas relating to Digital Payment ecosystem, its tools, benefit and processes.

DigiShala is free to air channel, which is broadcasted nationally on DD free DTH service. The channel is available through GSAT15 (DD Direct DTH), 93.5 degree East, Receive frequency: 11590 Mhz. The potential viewership of the channel is more than 2 crores across the country. The channel will be available without any subscription fee and hence, will be affordable to poor people.

On DigiShala, citizens will be informed and educated about various digital payment options through step by step demos of making digital payments using UPI, USSD, Aadhar enabled payment systems, e-Wallets, Cards etc. Along with talk shows and panel discussions with experts.