Sony Corp will join the race for virtual reality (VR) dominance on
Thursday Oct 13,2016 with the $399 PlayStation VR, a headset the Japanese
electronics group hopes will beat pricier rivals and revive its
reputation as a maker of must-have gadgets.
Emerging from years of
restructuring, Sony is reshaping itself to focus on lucrative areas
such as video games, entertainment and camera sensors - rather than
televisions or smartphones where demand is flat, competition acute and
margins thin. The games unit is now the single largest profit
contributor for the group.
The
PlayStation VR headset, Sony's first major product launch since it
declared its turnaround complete in June, will put the company back on
the offensive and test its ability to compete in one of the most
talked-about spaces in the industry.
Rival offerings in virtual reality headsets include Facebook Inc's $599 Oculus Rift and HTC Corp's $799 Vive.
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