Samsung Electronics on Thursday Oct 13,2016 offered financial
incentives for customers in South Korea who exchange Galaxy Note 7
smartphones for other Samsung models, as it scrambles to shore up its
reputation in the wake of a damaging safety crisis.
Samsung is in damage-control mode as rivals like Apple Inc
and LG Electronics try to steal market share from the global smartphone
leader after it was forced to scrap its latest flagship device.
In the US, Samsung began sending fireproof boxes and
protective gloves to customers returning potentially explosive Note 7s,
drawing humorous barbs from social media commentators.
In
its home market it started to offer refunds or exchanges for other
products. Customers who returned their Note 7s, priced at about $880,
were offered a coupon worth 30,000 won ($26.91), while those who chose
an exchange for another high-end Samsung phone were promised an
additional 70,000 won mobile credit.
The incentives would compensate consumers for their “big inconvenience", Samsung said in a statement.
A customer exchanges his Samsung Galaxy Note 7 for a Galaxy S7 at the company's headquarters in Seoul on Thursday Oct 13,2016
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