Rural India's Consumption Patterns

The report showcasing consumption patterns reveals that a rural household spends Rs 504 a month on FMCG products, roughly 18% of the total monthly budget of Rs 2,800.

The survey , conducted in 50,000 villages across 19 states, says merely 1% of the house holds spend more than Rs 1,000 a year on skincare and cosmetics, while a majority (63%) spends less than Rs 400 a year on this category.

The report showcasing consumption patterns reveals that a rural household spends Rs 504 a month on FMCG products, roughly 18% of the total monthly budget of Rs 2,800. The survey , conducted in 50,000 villages across 19 states, says merely 1% of the house holds spend more than Rs 1,000 a year on skincare and cosmetics, while a majority (63%) spends less than Rs 400 a year on this category.