Broadcaster Sony Pictures Networks India (SPN) has mopped up Rs. 1,200 crore in advertising revenue from Indian Premier League's ninth season, a growth of 20 % over last year.
It had clocked an advertising revenue of Rs. 1,000 crore from IPL's eighth season.
"We have had a 20 per cent growth in revenue. This was largely based on the change in (advertising) rates," SPN India president Rohit Gupta told PTI.
SPN had hiked its advertisement rate by 15 % for the 2016 IPL VIVO IPL
The spot rate for sponsors was Rs. 5.25 lakh. The spot buy rate was Rs. 5.75 lakh for standard definition channels, while for HD, the price was between Rs. 1.50 lakh and Rs. 1.80 lakh for 10 seconds.
It had clocked an advertising revenue of Rs. 1,000 crore from IPL's eighth season.
"We have had a 20 per cent growth in revenue. This was largely based on the change in (advertising) rates," SPN India president Rohit Gupta told PTI.
SPN had hiked its advertisement rate by 15 % for the 2016 IPL VIVO IPL
The spot rate for sponsors was Rs. 5.25 lakh. The spot buy rate was Rs. 5.75 lakh for standard definition channels, while for HD, the price was between Rs. 1.50 lakh and Rs. 1.80 lakh for 10 seconds.
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