Bengal's baluchari sarees are just a click away as textile department starts selling them online

There's good news for saree lovers, especially those who enjoy the gorgeous colours and rich work of Bengal’s famous baluchari sarees. Now, these resplendent wares will be available right on your mobile screen.

You can check out various designs, colours, and motifs and place an instant order with a single click on your cellphone. 

Inspired by Chief Minister Mamata Banerjee’s mission to take Bengal’s classic art forms to the global arena, the state textile department has devised an initiative to make baluchari saree available online

Swapan Debnath, minister of state for textiles in West Bengal, told  "We have started making Bengal’s textiles available online through West Bengal Handicrafts Development Corporation Ltd (Manjusha) and Tantuja, so that people from all across the world have access to them. We have already received a decent response not only from domestic buyers but also from overseas – be it the UK, the US or Germany.” 

The initiative, Balucharisaree.in, was launched in collaboration with a private player, Brand Next, which has developed the mobile application and the online platform to sell the original product. 

It aims to popularise the dying artwork and create a direct interaction between Bengal’s weavers and actual buyers, eliminating any middlemen.