Ola launches affordable taxi service 'Micro' in India

Taxi-hailing app Ola expects its newly-launched affordable service 'Micro' alone to overtake rival Uber in terms of number of rides in a month's time.

Engaging in a war of words, the Softbank-backed company claimed that Micro, which is available in 7 Indian cities, is on track to match the number of total rides of Uber in India within a month.

Micro is available across Delhi, Bengaluru, Mumbai, Chennai, Kolkata, Hyderabad and Pune and will be launched in other cities as well

Ola claims it holds 75 per cent of the Indian app-based taxi-hailing market, with over 3.5 lakh driver partners on its platform across the country