Nike Inc. has unveiled its first
power-lacing sneaker — it allows users to make the fit looser or snugger
on the fly by pressing buttons on the side of the shoe.
The world’s largest sportswear brand,
based in Beaverton, Oregon, unveiled the sneaker along with a host of
other innovations Wednesday at a media event in New York.
The innovations come as Nike is digging
deeper into personalized products and services, while focusing on
reaching a goal of posting $50 billion in annual revenue by the end of
its fiscal 2020 year.
It reported $30.6 billion in revenue for its
latest fiscal year that ended in May.
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