'Cow' becomes Yahoo India's Personality of the Year 2015

 

The humble 'Cow' emerged as the 'Personality of the Year' on the back of online buzz around beef ban and associated discussions on intolerance', search engine Yahoo said today.

"In an unexpected twist, the humble 'Cow' emerged as 'Personality of the Year', trumping other high-profile contenders for the top spot. It started with the Maharashtra government announcing a ban on sale of beef in the state - a move, which led to massive debates online and offline, spiraling into the 'beef controversy'," Yahoo said in a statement.

It further said: "Fuelled further by the mob lynching at Dadri, the 'cow' became the icon of discussions on 'intolerance', sparking the 'award wapsi' campaign, and even stalling the Parliament proceedings at one point".

The trend is a part of Yahoo's 2015 Year in Review (YIR) for India. It is a look at the year's top trends, happenings and events.

The review is based on users' daily search habits and an editorial selection of what they read, recommended and shared most on Yahoo.