Apple cut prices of its latest iPhone 6s and iPhone 6s Plus by up to
16% cent just two months after their launch in India to boost flagging
sales in what is historically its most crucial quarter as demand for the
flagship devices nosedived from a Diwali high.
The price of the iPhone 6s 16 GB model, which was introduced at Rs 62,000 on October 16, has fallen by 11-16% and now ranges between Rs 52,000 and Rs 55,000
The price cuts are across all variants - 16 GB, 64 GB and 128 GB — of both models.
The average difference in prices of all iPhone 6s and 6s Plus devices between launch time and now is about 15 %
The reduction also narrows the gap with prices of iPhone 6 devices launched in 2014, making an upgrade more attractive for customers
Apple had introduced the iPhone 6s and 6s Plus at Rs 62,000-Rs 92,000,
about Rs 8,000-Rs 9,500 more than launch prices of iPhone 6 and 6 Plus.
The models were Rs 14,000-Rs 16,000 costlier than those available in the
US, Middle East and Hong Kong, raising concerns that demand would be
hurt.
Apple imported almost 320,000 of the latest iPhones in October in India, the world's fastest-growing smartphone market, sparking hopes of its best ever quarter.
Shipments have slumped since then and the latest data suggests that imports of the new models fell 62 per cent to 120,000 in November.
The price of the iPhone 6s 16 GB model, which was introduced at Rs 62,000 on October 16, has fallen by 11-16% and now ranges between Rs 52,000 and Rs 55,000
The price cuts are across all variants - 16 GB, 64 GB and 128 GB — of both models.
The average difference in prices of all iPhone 6s and 6s Plus devices between launch time and now is about 15 %
The reduction also narrows the gap with prices of iPhone 6 devices launched in 2014, making an upgrade more attractive for customers
Apple imported almost 320,000 of the latest iPhones in October in India, the world's fastest-growing smartphone market, sparking hopes of its best ever quarter.
Shipments have slumped since then and the latest data suggests that imports of the new models fell 62 per cent to 120,000 in November.
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