“As a key highlight of this government campaign, an emoji of a black lion on an orange background, a version of the national programme’s official logo, will now appear next to the #MakeInIndia hashtag in any Tweet worldwide,” Twitter said in a release following Commerce and Industry Minister Nirmala Sitharaman’s visit to its headquarters in San Francisco.
“The #MakeInIndia emoji symbolises success of the brand campaign on Twitter with nearly 500 million impressions this year to promote India as a great place for foreign direct investment to transform the country into a global manufacturing hub,” it added.
#MakeInIndia is first non US based brand to get @Twitter emoji promoting India as a global manufacturing hub @jack pic.twitter.com/GHA28whCRC
— Twitter India (@TwitterIndia) November 4, 2015
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