Tag Heuer unveils new Android Wear luxury smartwatch; priced at $1,500

 

A leading Swiss watchmaker and two technology titans have combined forces to produce a computerized wristwatch billed as the "world's smartest luxury watch."

Tag Heuer CEO Jean-Claude Biver said his company has been building mechanical watches for 155 years but knew little about building an Internet-connected device that younger buyers would want. So it partnered with Intel and Google in what he calls the "marriage of Watch Valley and Silicon Valley."

Various manufacturers have made watches using Google's Android Wear system but they typically look more like mini computers on the wrist rather than a traditional watch.

Luxury comes with a price: Tag Heuer Connected starts selling in the US on Monday Nov 09,2015 for $1,500. By contrast, the cheapest Android Wear watch costs $129.

Sales in Japan begin next week and in other countries in Europe and Asia by the end of Nov 2015