In calendar 2014, Kishore Chhabria-promoted Allied Blenders & Distillers (ABD) sold 28.4 million cases, or over 255 million litres, of Officers Choice whisky.
Officer's Choice (OC), a 27 years old brand, was historically targeted at blue collared workers and daily wage earners, but now it straddles across segments, with premium versions such as Officer's Choice Blue and Officer's Choice Black.
That's four times the tank size that Hollywood director James Cameron built for his film Titanic to give an ocean view and 100 times the size of an Olympicsized swimming pool.
That also roughly translates into one quarter bottle of Officer's Choice for every Indian citizen, or more than three weeks of milk collected by Amul
In comparison, British beverages giant Diageo sold 25.6 million cases of Smirnoff vodka, according to the annual Brand Champions report by The Spirits Business, a UK based spirits magazine and portal.
The third largest selling spirits brand, too, is an Indian whisky — McDowell's No 1 of United Spirits, which sold 25.1 million cases last year.
In fact, five Indian made foreign liquor (IMFL) brands featured in the top ten bestselling spirits across segments worldwide with combined sales exceeding 100 million cases.
They include McDowell's No. 1 Celebration rum, Royal Stag and Imperial Blue (both whisky brands of Pernod Ricard India) besides Officer's Choice and McDowell's No. 1
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