SBI Card will identify consumer segments and offer them specialised credit card options to grow its business, according to Vijay Jasuja, CEO.
With over 3.2 million credit cards in the market, it is the second
largest player in the segment with a 15 per cent market share.
Jasuja, who was in Chennai to launch SBI Card’s SimplyClick targeting
the online customer, said recently it has also launched the SimplySave
for the offline buyerSimplyClick features
SimplyClick offers five times the usual number of points for online spends and 10 times when buyers shop online at partner sites.
It has tied up with seven such partners – Amazon India, BookMyShow, FabFurnish, Food Panda, LensKart and Ola Cabs.
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