' The Hindu' is launching a Mumbai Edition from November 2015

 

The Hindu, the Chennai-headquartered broadsheet, is launching a Mumbai edition, a first in its 137-year history.

The Hindu has hired Sachin Kalbag, currently editor of Mumbai tabloid MidDay, as the resident editor in the city.
“Yes, we are launching a Mumbai edition end of November. It will be a national edition, with a similar structure as the Delhi edition," said The Hindu editor Malini Parthasarathy, "It will have much more lifestyle and entertainment content targeted at the younger readers, but we are not trying to be a hyper-local newspaper in Mumbai.”

In Mumbai, The Hindu will compete for readers of English dailies with The Times of India, Hindustan Times, DNA, The Indian Express, Asian Age, Mumbai Mirror and Mid Day, apart from smaller papers such as the Free Press Daily and The Afternoon Despatch and Courier.

Mumbai is India’s largest advertising market. It is also a thoroughly competitive and saturated newspaper market. Bennett Coleman and Company, whose titles, The Times of India, The Economic Times and Mumbai Mirror, accounts for a large chunk of market share, dominates it

Print advertising in India is a Rs16,875 crore industry, accounting for 34.5% of the total advertising market (Rs48,976 crore)