World's largest and most expensive digital billboard

 

Google has become the first company to rent to the world's largest and most expensive digital billboard in Times Square, New York,USA

The billboard is eight storeys high and is estimated to cost $2.5m (£1.6m) to hire for four weeks.

The screen, which is the size of a football field, is mounted on the side of the Marriot Marquis hotel.
Around 300,000 pedestrians are estimated to pass by the billboard every day.

The new billboard was turned on on Nov 18,2014 Tuesday evening and will show a nature-inspired digital art piece for a week until Google's adverts begin running

The first images broadcast from the enormous screen included a digital film featuring images of mountains, a bird, skyscrapers and bursts of colour accompanying a musical soundtrack.



Hundreds of tourists watched as the screen was turned on.

The screen is also connected to cameras, allowing for interactive content.

The US tech giant is reported to have hired the screen until January 2015.