Frozen sells 3.2 million Blu-ray and DVDs on first day of release

Frozen has sold 3.2 million units of Blu-ray and DVD, even though it is still pulling in viewers in theatres. 

Just days after taking ninth place at the weekend box office, the Disney juggernaut was snapped up by millions of fans when it went on sale in Blu-ray and DVD form. 

This comes after its February 25,2014 release on digital HD when it became the fastest-selling digital release of all time 

And it appears as if fans can't get enough of the Oscar winning movie, which has grossed more than $396 million domestically and $1.032 billion worldwide.

The Disney movie is a fantasy musical loosely based on Hans Christian Andersen’s The Snow Queen. 

The animated flick features Kristen Bell as the voice of Princess Anna and 

Idina Menzel as her sister, the Snow Queen Elsa.

It's been quite the ride for Disney as on the same day Frozen won two Academy Awards including Best Animated Feature and Original Song [Let It Go] it passed $1 billion at the worldwide box office. 

It was The Walt Disney Studios' 7th release to reach the $1 billion mark, joining Marvel's The Avengers and Iron Man 3, Disney's second and fourth Pirates of the Caribbean films, Disney Pixar's Toy Story 3, and Disney's Alice in Wonderland.