Premium Video Ads that Facebook began testing at the end of last year are being gradually integrated into accounts of its more than 1.2 billion members, product marketing manager Susan Buckner said
The 15-second video ads play automatically when they pop-up in news feeds and are designed for advertisers who want to reach large audiences with sight, sound and motion, according to Facebook.
Facebook did not disclose rates, but online reports indicated daily spots aimed at wide numbers of members at prime times could cost as much as $2.5 million a day.
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